Churn Analysis
- The churn rate measures a company's loss of subscribers for a given period of time.
- The churn rate measures a company's loss of subscribers for a given period of time.
This book is about the concept of churn and how to apply data to solve the problem of churn. It goes through the different aspects of classifying customers and making cohorts of customers. It also delves into the problem of understanding churn and the likelihood of churn.